TOURPulse Makes Debut on PGA Tour Mobile App and Mobile Web
TOURPulse is an evolution of the PGA Tour leaderboard that combines traditional scoring with artificial intelligence-created content that gives followers real-time descriptions of every shot by each player on the leaderboard. Pulse made its debut in round one of The Northern Trust at TPC Boston on Thursday, August 20.
With TOURPulse, fans can create a feed for their favourite player (s) and re-follow any round at any point during a tournament. Pulse will also feature threaded events that assemble all content associated with each individual hole for the same player to make it easier to follow. Pulse is available on the PGA TOUR’s mobile app and mobile web.
TOURPulse is the next phase in the Tour’s leaderboard development that began with the relaunch of TOURCast, a video and graphics experience, earlier this year as a way to follow favourite players with video and enhanced 3-D graphics.
“We are always looking for new and innovative ways to reach fans in a creative and entertaining way,” said Scott Gutterman, PGA Senior Vice President Digital Operations. “TOURPulse is a combination of our traditional leaderboard with features you’d find on Twitter and Instagram. Pulse allows the Tour to create a more robust and interactive platform for our fans that will eventually include features such as reacting to your favourite content with likes and emojis as well as new content types that will give fans an exciting platform to follow the play of the best golfers in the world.”
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