Published July 17, 2008 on August 30, 2018

Canary Wharf to Host the Second Edition of the 2018 Hero Challenge

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The Hero Challenge will visit another iconic venue this October when the European Tour’s action-packed night golf contest heads to London’s Canary Wharf.

Olympic champion Justin Rose will headline the event as some of the world’s leading golfers tee it up at the bustling financial centre for the European Tour’s innovative one-hole shootout, which takes place on Tuesday, October 9, during the week of the Sky Sports British Masters, which Rose will host at Walton Heath.

Canary Wharf becomes the latest world-famous landmark to provide a spectacular backdrop for the Hero Challenge, following Edinburgh Castle, which hosted the first edition of the 2018 Hero Challenge, won by American Ryder Cup star Matt Kuchar last month.

Sky Sports British Masters host Rose said: “I think it’s a great idea to bring golf into the heart of London and Canary Wharf will be pretty spectacular backdrop for the Hero Challenge. It’s always fun to do something a bit different and reach new audiences.

“The reaction to previous editions of the Hero Challenge on social media has been very positive, and I’m really looking forward to taking part myself during the British Masters week.”

Pawan Munjal, Chairman, Managing Director & Chief Executive Officer, Hero MotoCorp, said: “I am glad to see Hero Challenge playing a role in attracting large number of new fans to golf. Going by the overwhelming response to this unique concept of golf, I am sure the Hero Challenge will go a long way in further popularising the game among the youngsters. I am also happy to see the Hero Challenge now being played at iconic venues. After the famous Edinburgh Castle, which hosted the first edition of the 2018 Hero Challenge at the Scottish Open, the landmark Canary Wharf in London will now host the Hero Challenge at the British Masters, making it a truly spectacular event to watch.”

The Hero Challenge made its debut at the British Masters in 2016 when Frenchman Alex Levy was the last man standing at The Grove. With the support of Hero MotoCorp Ltd – the world’s largest manufacturer of motorcycles and scooters – a further three editions were played in 2017, at the Aberdeen Standard Investments Scottish Open, the British Masters and the DP World Tour Championship, Dubai, won by American Patrick Reed, Englishman Lee Westwood and China’s Haotong Li respectively.

The latter took place at the Atlantis, The Palm Resort, where the players hit into a floating green off the Nasimi Beach, and the most recent edition was staged at Edinburgh Castle, in the heart of Scotland’s capital, provided another spectacular backdrop last month for the first of three editions of the Hero Challenge in 2018.

It now moves to Canary Wharf, which is home to a number of the world’s leading financial institutions, with the players hitting from a floating tee into a specially constructed floating green in the shadow of some of London’s tallest buildings.

Keith Pelley, European Tour Chief Executive, said: “Canary Wharf is an iconic London landmark, and it will be another spectacular backdrop for the Hero Challenge, following on from Edinburgh Castle.

“Since we launched the Hero Challenge at the Sky Sports British Masters two years ago, it has grown into a hugely popular event which has captured the imagination of both our fans and our players. By taking the event to the heart of London, we are giving even more people the opportunity to see the skill and character of some of the world’s leading golfers.”

Camille Waxer, Retail and Chief Administrative Officer for Canary Wharf Group comments; “Adding to our diverse arts and events programme, we are delighted to host the Hero Challenge here in the heart of Canary Wharf. As an avid golf enthusiast, I am excited to welcome some of the leading golfers from the British Masters and watch them go head to head in this year’s Hero Challenge.”

The Hero Challenge will take place on the evening of Tuesday, October 9 and will be shown live across the European Tour’s platforms.