PXG’s Newest GEN3 0311 Irons Introduced by MST Golf
MST Golf, PXG’s Distributor for Malaysia, Singapore and Philippines hosted an evening for invited guests and media at the flagship MST Golf Tech Shop PJ (Federal Highway), the home of the PXG Performance Studio. The turnout saw guests made up of PXG fans, media and ilovegolf members witnessing the introduction of PXG’s new GEN3 0311 Irons.
“We are excited to introduce the new PXG GEN3 0311 Irons to the local market as we believe it is a significantly improved product that will be received very well by all PXG fans and golfers alike. We have already received positive feedback about the new irons and are expecting the GEN3 irons to only bring the PXG brand to new heights moving forward. MST Golf is pleased with the growth of the brand in the short period we have been their distributor and only see an increase in demand of the luxury performance brand in the market.” said Ng Yap, MST Golf’s Chief Executive.
PXG GEN3 0311 Irons are offered in three models. The 0311T (Tour) model offers maximum workability and distance control designed for highly skilled golfers. The 0311P (Players) model has the ideal balance of playability and forgiveness that appeals to a wide range of golfers while the 0311XP (Xtreme Performance) model is optimized for maximum distance and forgiveness.
PXG has been known to only launch a new product if it is significantly improved compared to their previous iteration and they did with the newest GEN3 Irons. The new irons were further improved with a 5-times forged body, Impact Reactor powered by DualCOR which increases face loading that delivers more energy to the ball and a CNC milled back surface to create a thinner wall not possible through forging. The face of the GEN3 Irons is robotically laser welded to the body to expand the functional area in order to increase forgiveness on mishits. The GEN3 Iron heads are finished off with a satin nickel/chrome plating before being treated with robotic polishing, a that process eliminates virtually all inconsistencies in the sole and face geometries from club to club.
Emmanuel Goh, PXG ASEAN & China Sales & Operations Manager was also present to grace the event. “MST Golf has been an important partner for us to position our brand globally and they have done so with their expertise and strategically located stores,” said Goh.
With the introduction of the new GEN3 0311 Irons, PXG also released their new wedges to replace the first generation that has been around for close to 5 years in the market. The new wedges are offered in two categories, the 0311 Forged and 0311 Milled Wedges. The 0311 Forged wedge is made from a 3-times forged body with high toe weighting which draws the CG higher to help increase spin and playability on chips and pitch shots.
The 0311 Milled Sugar Daddy wedge is also made out of a 3-times forged body and is 100% CNC milled to ensure every line, curve and angle are produced to exact specifications for consistent performance and advanced shot-making. Extreme high toe weighting which utilizes PXG’s signature perimeter weighting optimizes CG and MOI for versatility and forgiveness.
PXG’s Brand Manager for Malaysia, Singapore & Philippines, Aaron Ng also took the opportunity to announce the formation of the PXG Troops Malaysia group. “PXG Troops was originally a term for PXG ambassadors but the term was also extended to PXG fans or PXG club users as the brand grew. I took the lead to form this as a PXG community to gain insights into the brand as well as for members to share their passion for the PXG brand with fellow passionate ‘Troops’.” said Ng. The MST Golf management is happy to extend the privilege of using the facilities at their MST Golf Tech Shop PJ to the PXG Troops every first Saturday of the month for gatherings and any activities organised.
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