Published July 17, 2008 on January 18, 2018

When It’s Not Just An Iron

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New Titleist 718 iron family includes all-new AP3

The new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever –provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the #1 iron on the PGA Tour since 2005.

Available worldwide in from September 29, Titleist’s 718 iron line-up offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.

“Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great. The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favorite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags.”

Following their debut on the PGA Tour in late June, Titleist 718 irons are now being played by hundreds of players across the worldwide professional tours. Justin Thomas won the PGA Championship playing a new set of 718 MB irons, while Jordan Spieth used a 718 T-MB 3-iron to hit his now legendary recovery shot on Royal Birkdale’s 13th hole en route to winning the Open Championship. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Rafa Cabrera Bello (MB), Charley Hoffmann (AP2), Russell Henley (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Webb Simpson (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.

 

718 TECHNOLOGY AND PERFORMANCE

“718 is about maximizing MOI and ball speed, while maintaining the proper launch, trajectory and shot-stopping control that players need to hit greens more consistently. Irons are scoring clubs. It’s about hitting your number and stopping the ball close to the pin. Even with distance-focused irons like 718 AP1 and AP3, which are just as long or even longer than the competition, the ultimate goal was playable and repeatable distance. When it comes to hitting a good iron shot, distance without control is meaningless.” – Marni Ines, Director, Titleist R&D Irons Development

 

718 AP1 IRONS

New 718 AP1 irons are built for maximum distance and maximum forgiveness. Features in clued a new progressive construction from hollow-body long irons to undercut cavity mid and short irons provides the best combination of distance and trajectory for each individually-designed iron.

Thin, fast, unsupported face inserts generate explosive ball speed for more distance. Hollow-body long irons, inspired by R&D’s development of the Titleist Concept C16 iron models, maximize carry distance on longer shots into the green.

High-density tungsten weighting produces a lower CG for higher launch with shot-stopping control. The high-MOI design – with an average of 58.5 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face for more consistent distance on off-center hits.

Premium game improvement profile delivers the look, sound and feel that players expect from a Titleist iron. Improved leading edge pre-wear creates more efficient turf interaction for more consistent contact. Available in 4-iron to PW, 48º, 53º

 

718 AP3 IRONS

The all-new 718 AP3 is the player’s distance iron with an innovative hollow-blade design with high-speed face technology. AP3 was also inspired by the development of Titleist Concept C16 irons, which taught R&D how to engineer breakthrough distance and forgiveness into a player preferred, smaller footprint. Hollow-blade construction combined with a thin, unsupported L-Face insert launches long and high with shot-stopping spin – even on longer shots.

High-MOI design – with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face, providing the off-center distance performance of a game improvement iron.

Available in 3-iron, Pw, 48º

 

718 AP2 IRONS

The new 718 AP2 continues to raise the bar, improving upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour-validated profile that delivers pure forged feel. A thinner forged body and face insert constructed of high-strength spring steel increases launch and ball speed for more distance. An improved CG progression, with a lower and more centered CG in the long irons, improves speed performance on off-center hits for precise distance control on every swing.

Tour-preferred profile offers proven look, sound and pure forged feel with a refined leading edge for more efficient turf interaction and consistent contact. Available irons: 3-iron, PW, 50º

 

718 T-MB IRONS

The ultimate utility iron, 718 T-MB has grown into a full set of uniquely designed irons that deliver effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player’s long iron, the hollow-body, multi-material design of T-MB produces a powerful combination of high launch and forgiveness with a playable trajectory. Advanced hollow-back construction with thin, unsupported L-Face insert allows the face to flex more at impact, increasing launch and speed for more distance.

The most high-density tungsten in the Titleist 718 lineup – with an average of 93.9 grams precisely placed in the heel and toe – optimizes launch and spin to produce higher shots that go far and land soft. High-MOI design increases off-center ball speed for forgiveness while delivering stability and tour-validated feel. Improved leading edge pre-wear creates more efficient turf interaction for more consistent contact. Available irons: 2-iron, PW, 50º

 

718 CB IRONS

New 718 CB irons continue Titleist’s legacy of delivering tour-proven performance in a sleek, cavity back profile, delivering precision shot control with added forgiveness through the game’s most high-tech blade construction. Classic but modern cavity back packed with high-density tungsten – an average of 74.8 grams precisely placed in the heel and toe in the long and mid irons – creates higher ball speeds across the face for more consistent distance on off-center hits. New tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness without the loss of workability or shot control at the CB’s constant, tour-preferred blade length.

Optimized CG heights, low with a slight progression up through the set, deliver precise, tour-proven trajectory, while increasing the sweet spot for solid feel. Available irons: 2-iron to PW

 

718 MB IRONS

A classic muscle back designed for today’s game, new 718 MB is the modern choice for those players desiring maximum shot control with a traditional forged look and feel. Advanced muscle-back design delivers tour-proven flight with maximum shot and trajectory control. Strategically designed CG locations deliver superior shotmaking and responsive feedback.

High muscle-back weighting, optimally positioned behind the sweet spot, provides pure, forged feel on every shot. Each MB iron is forged from a single billet of carbon steel for the purist look, sound and feel. Available irons: 3-iron, PW

 

718 AVAILABILITY: New Titleist 718 irons was available in golf shops worldwide from September 29.

Titleist 718 AP1:

• Steel: MAP RM556 per club; MAP RM3,892/set of 7 (5-W) | MSRP RM695 per club
• Graphite: MAP RM640 per club; MAP RM4,480/set of 7 (5-W) | MSRP RM800 per club.

 

Titleist 718 AP2, AP3, CB, MB:

• Steel: MAP RM752 per club; MAP RM5,264/set of 7 (4-P) | MSRP RM940 per club

 

Titleist 718 T-MB:

• Steel: MAP RM1,120 per club; MAP RM7,840/set of 7 (4-P) | MSRP RM1,400 per club