Published July 17, 2008 on October 14, 2020

Next Generation Titleist Pro V1 and Pro V1x Golf Balls Debut on PGA Tour

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Titleist took another step forward in its relentless pursuit of superior golf ball technology and performance at the recent  PGA Tour’s Shriners Hospitals for Children Open

 

Following a rigorous two-year development process, next-generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition.

 

The final Pro V1 and Pro V1x prototypes, manufactured at Titleist Ball Plant 3 in New Bedford, Mass., was delivered to the tournament venue at TPC Summerlin. Titleist Golf Ball R&D representatives were on-site to work with players as they tested the new products and determined the model that best fitted their game.

 

This is just the beginning of Titleist’s seeding and validation process that will continue over the coming weeks and months. Gathering feedback from the game’s best players through every stage of the R&D process, and then earning their validation under the pressure of competition, are critical elements in the development of all high-performance Titleist golf equipment.

 

TPC Summerlin is also where Titleist’s original Pro V1 prototypes were first introduced to PGA Tour players in October of 2000, at what was then the Invensys Classic. Eventual winner Billy Andrade was one of 47 players who immediately put the ball in play that week, marking a ground-breaking shift in equipment usage at a single event that has yet to be surpassed.

 

Today, Titleist’s flagship models are trusted by more than 74 percent of all players on the PGA Tour and across the major worldwide tours. The percentages are even higher at the game’s biggest amateur, college and junior events.

 

While the Pro V1 and Pro V1x names remain the same, the performance of the game’s best-selling golf balls has advanced with each new generation through breakthrough product technologies and process innovations. Titleist’s R&D and Operations teams come to work every day with a singular goal: To make the best performing, most consistent and highest quality golf balls in the game even better.