Published on June 23, 2020

FootJoy Introduces New Addition Flex Coastal to the Popular FJ Flex Franchise

FootJoy recently introduced a new addition to the popular FJ FLEX franchise. This update delivers enhanced comfort, style and performance on the course, in the clubhouse and beyond.


New for 2020 is FLEX Coastal, featuring a lightweight performance mesh upper that delivers incredible comfort and a more casual look and feel. The multi-dimensional rubber traction elements maximize versatility and performance, with a soft, supportive EVA midsole providing added comfort.


FLEX Coastal is offered in both Men’s and Women’s, available at retail beginning June 22, 2020, in Southeast Asia. “With the momentum that we have riding the incredible success of FJ FLEX, it’s really exciting to see what we can do with this footwear franchise,” added Fryer, Director of Product Management – Footwear.



Versa-Trax Outsole Technology

All FJ FLEX shoes feature the innovative Versa-Trax outsole configuration, a web of multi-dimensional, strategically placed traction elements designed for on and off course wear. The proprietary Versa-Trax outsole technology offers multiple traction zones that maximize golf performance in all conditions and produce exceptional multi-surface grip.


  • Golf Performance Traction: Pointy, turf-gripping traction elements strategically placed where the foot applies maximum pressure with the ground during the golf swing


  • Versatile Off-Course Traction: Larger, flatter no-slip surfaces for traction and Durability


  • Hybrid Traction: Mix of both on and off course traction elements, engineered to maximize traction on the course during the swing and provide grip when walking on smooth surfaces off the course


  • All-Day Comfort: Lightweight, soft foam cushioning




Features and Benefits:


FLEX Coastal

  • Soft, supportive EVA midsole provides a stable base and a comfortable, cushioned ride
  • Bootie construction for sock-like fit and feel
  • Lightweight performance mesh delivers incredible comfort
  • Proprietary Versa-Trax outsole designed for performance on and off the course


 The men’s FLEX Coastal comes in three colours – White/Grey, Black/Charcoal and Blue/Black/Tan, The women’s FLEX Coastal come in White/White/Grey, Blue/Black/Tan and Pink/Pink/White.



The FLEX Coastal models retail at S$124 (Singapore MSRP); RM370 (Malaysia MSRP)