Titleist Introduces All-New Tour Soft Golf Balls

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Breakthrough Design Delivers Category-Leading Soft Feel and Commanding Distance

The continued pursuit of breakthrough technology and performance by Titleist golf ball engineers has resulted in the all-new Titleist Tour Soft golf balls, now available in golf shops worldwide.

For golfers demanding better feel, the invention of Titleist Tour Soft – the softest-feeling golf ball in its category – delivers a better performance experience. Tour Soft’s innovative design combines the largest core ever engineered into a Titleist golf ball with breakthrough ultra-thin cover technology to provide responsive feel, very fast speed for commanding distance and excellent short game performance.

“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more. It’s not only the softest ball in the category. It’s better and longer than Chrome Soft, TP5 and Tour B RXS.”

• The largest Titleist core ever produces category-leading soft feel and high ball speed for commanding distance. In developing Tour Soft’s core, the Titleist Golf Ball R&D and Operations teams were challenged to break through previously accepted core size limitations in order to produce a golf ball that feels better and is longer or just as long as the competition.
• A new ultra-thin 4CE grafted cover made with TCU Process Technology generates advanced short game control. Innovations in the manufacturing process at Titleist Ball Plant 2 in Massachusetts allowed engineers to mold the extremely thin, very soft cover formulation uniformly across the surface. The Tour Soft cover – a proprietary blend of four different materials – is just as thin as some urethane-covered balls currently on the market.
• A new spherically-tiled 342 cuboctahedron dimple design, optimized for the new Tour Soft construction, delivers a penetrating trajectory and consistent flight.
• Tour Soft, available in both white and high-optic yellow, replaces and improves upon the prior generation NXT Tour and NXT Tour S golf ball models in the Titleist golf ball family.

“Tour Soft doesn’t happen without the close proximity of our Golf Ball R&D and Operations teams based in Massachusetts,” said Michael Fish, Titleist Golf Ball Product Manager. “There was a point in the development process where we knew we could make Tour Soft in small batches in R&D but faced some challenges in terms of implementing the new TCU Process technology into our mass manufacturing environment at Ball Plant 2. The ability for our teams to collaborate and innovate on a daily basis was critical in bringing this product to market and delivering the performance, consistency and quality that golfers expect from a Titleist.”

More than 19,000 golfers participated in the white box testing and validation process for the new Titleist Tour Soft, with golfers receiving prototype golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D. This included a three-ball blind prototype test in January 2017 that led to some key insights toward the Tour Soft development.

The new Titleist Tour Soft golf balls are available in golf shops S.E.A beginning Jan. 25, 2018. MAP: RM159.20/dozen | MSRP: RM199/dozen.